{"id":1442,"date":"2020-01-30T11:07:15","date_gmt":"2020-01-30T17:07:15","guid":{"rendered":"http:\/\/accesstomexico.mx\/blog\/?p=1442"},"modified":"2020-01-31T13:45:18","modified_gmt":"2020-01-31T19:45:18","slug":"super-bowl-plans-drive-record-avocado-imports-from-mexico","status":"publish","type":"post","link":"https:\/\/accesstomexico.mx\/blog\/super-bowl-plans-drive-record-avocado-imports-from-mexico\/","title":{"rendered":"Mexican Avocado will once again be the main player in the Super Bowl."},"content":{"rendered":"\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"670\" src=\"https:\/\/accesstomexico.mx\/blog\/wp-content\/uploads\/2020\/01\/MEXICO-ING-1-1024x670.jpg\" alt=\"\" data-id=\"1443\" data-full-url=\"https:\/\/accesstomexico.mx\/blog\/wp-content\/uploads\/2020\/01\/MEXICO-ING-1.jpg\" data-link=\"https:\/\/accesstomexico.mx\/blog\/?attachment_id=1443\" class=\"wp-image-1443\" srcset=\"https:\/\/accesstomexico.mx\/blog\/wp-content\/uploads\/2020\/01\/MEXICO-ING-1-1024x670.jpg 1024w, https:\/\/accesstomexico.mx\/blog\/wp-content\/uploads\/2020\/01\/MEXICO-ING-1-300x196.jpg 300w, https:\/\/accesstomexico.mx\/blog\/wp-content\/uploads\/2020\/01\/MEXICO-ING-1-768x503.jpg 768w, https:\/\/accesstomexico.mx\/blog\/wp-content\/uploads\/2020\/01\/MEXICO-ING-1-700x458.jpg 700w, https:\/\/accesstomexico.mx\/blog\/wp-content\/uploads\/2020\/01\/MEXICO-ING-1-520x340.jpg 520w, https:\/\/accesstomexico.mx\/blog\/wp-content\/uploads\/2020\/01\/MEXICO-ING-1-360x236.jpg 360w, https:\/\/accesstomexico.mx\/blog\/wp-content\/uploads\/2020\/01\/MEXICO-ING-1-250x164.jpg 250w, https:\/\/accesstomexico.mx\/blog\/wp-content\/uploads\/2020\/01\/MEXICO-ING-1-100x65.jpg 100w, https:\/\/accesstomexico.mx\/blog\/wp-content\/uploads\/2020\/01\/MEXICO-ING-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"YAHOO NEWS (opens in a new tab)\" href=\"https:\/\/finance.yahoo.com\/news\/super-bowl-plans-spur-record-155013514.html\" target=\"_blank\">YAHOO NEWS<\/a><\/p>\n\n\n\n<p>Terms of Trade is a daily newsletter that untangles a world embroiled in trade wars. Sign up here.&nbsp;<\/p>\n\n\n\n<p>Americans gearing up for the Super Bowl this Sunday helped push imports of Mexican avocados to the best week of all time.<\/p>\n\n\n\n<p>Almost 75 million pounds crossed the border from the world\u2019s largest exporter of the fruit in the week through Jan. 19, according to the Haas Avocado Board. That\u2019s up 3% from the same period in 2019.<\/p>\n\n\n\n<p>The industry is making a concerted push to capitalize on the peak avocado consumption day in the U.S., when consumers across the country buy guacamole in preparation for the game. In 2018, Mexico exported 2.5 billion pounds of avocados to the U.S.<\/p>\n\n\n\n<p>\u201cWe expect to see volumes continue to trend upward,\u201d said Alvaro Luque, the president and chief executive officer of industry association Avocados From Mexico. \u201cEven at full production levels, the U.S. cannot fully supply the demand, creating a complementary relationship between U.S. and Mexican avocado farmers.\u201d<\/p>\n\n\n\n<p>Luque added that retailers across the country are promoting avocados heavily during the leadup to the Super Bowl, and that his organization has partnered with hot sauce maker Cholula and beer brand Bud Light for a promotional campaign.<\/p>\n\n\n\n<p>Mexico remains the top supplier to the U.S. with 87% of market share in 2018, according to a December report from the U.S. Agriculture Department. Producers in the Latin American nation are looking to increase yields to meet booming global demand.<\/p>\n\n\n\n<p>The record week is good news for the industry, which has faced issues related to cartel violence as groups seek to muscle in on the increasingly profitable avocado trade. Last year, a potential security incident led the USDA to briefly suspend Mexico\u2019s Haas Avocado Program certification activities in Michoacan state.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YAHOO NEWS Terms of Trade is a daily newsletter that untangles a world embroiled in trade wars. Sign up here.&nbsp; Americans gearing up for the Super Bowl this Sunday helped push imports of Mexican avocados to the best week of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1442","post","type-post","status-publish","format-standard","hentry","category-uncategorized","clearfix"],"_links":{"self":[{"href":"https:\/\/accesstomexico.mx\/blog\/wp-json\/wp\/v2\/posts\/1442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accesstomexico.mx\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accesstomexico.mx\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accesstomexico.mx\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/accesstomexico.mx\/blog\/wp-json\/wp\/v2\/comments?post=1442"}],"version-history":[{"count":2,"href":"https:\/\/accesstomexico.mx\/blog\/wp-json\/wp\/v2\/posts\/1442\/revisions"}],"predecessor-version":[{"id":1475,"href":"https:\/\/accesstomexico.mx\/blog\/wp-json\/wp\/v2\/posts\/1442\/revisions\/1475"}],"wp:attachment":[{"href":"https:\/\/accesstomexico.mx\/blog\/wp-json\/wp\/v2\/media?parent=1442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accesstomexico.mx\/blog\/wp-json\/wp\/v2\/categories?post=1442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accesstomexico.mx\/blog\/wp-json\/wp\/v2\/tags?post=1442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}