{"id":4559,"date":"2021-10-04T16:29:54","date_gmt":"2021-10-04T22:29:54","guid":{"rendered":"http:\/\/accesstomexico.mx\/blog\/?p=4559"},"modified":"2021-10-07T16:31:49","modified_gmt":"2021-10-07T22:31:49","slug":"spirits-company-diageo-to-invest-us-500-million-in-new-tequila-plant","status":"publish","type":"post","link":"https:\/\/accesstomexico.mx\/blog\/spirits-company-diageo-to-invest-us-500-million-in-new-tequila-plant\/","title":{"rendered":"Spirits company Diageo to invest US $500 million in new tequila plant."},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/accesstomexico.mx\/blog\/wp-content\/uploads\/2021\/10\/MEXICO-ING-2.jpg\" alt=\"\" class=\"wp-image-4560\" srcset=\"https:\/\/accesstomexico.mx\/blog\/wp-content\/uploads\/2021\/10\/MEXICO-ING-2.jpg 800w, https:\/\/accesstomexico.mx\/blog\/wp-content\/uploads\/2021\/10\/MEXICO-ING-2-300x169.jpg 300w, https:\/\/accesstomexico.mx\/blog\/wp-content\/uploads\/2021\/10\/MEXICO-ING-2-768x432.jpg 768w, https:\/\/accesstomexico.mx\/blog\/wp-content\/uploads\/2021\/10\/MEXICO-ING-2-700x394.jpg 700w, https:\/\/accesstomexico.mx\/blog\/wp-content\/uploads\/2021\/10\/MEXICO-ING-2-520x293.jpg 520w, https:\/\/accesstomexico.mx\/blog\/wp-content\/uploads\/2021\/10\/MEXICO-ING-2-360x203.jpg 360w, https:\/\/accesstomexico.mx\/blog\/wp-content\/uploads\/2021\/10\/MEXICO-ING-2-250x141.jpg 250w, https:\/\/accesstomexico.mx\/blog\/wp-content\/uploads\/2021\/10\/MEXICO-ING-2-100x56.jpg 100w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mexiconewsdaily.com\/news\/spirits-company-diageo-to-invest-us-500-million-in-new-tequila-plant\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>MEXICO NEWS DAILY<\/strong><\/a><\/p>\n\n\n\n<p>The British beverage firm and tequila producer Diageo has announced a US $500-million investment in a new tequila plant in Jalisco. Construction of the facility, Diageo\u2019s third in the state, will begin this year in La Barca, situated in the eastern Ci\u00e9nega region.<\/p>\n\n\n\n<p>The company said in a press release that the new plant will use environmentally friendly technology and create more than 1,000 jobs, while expanding Diageo\u2019s capacity to supply tequila to the local and international market. Diageo has a 20% market share in Mexico, and tequila makes up 8% of the company\u2019s net sales worldwide, mostly driven by the North American market.<\/p>\n\n\n\n<p>\u201cThis is the most significant investment we have made in Latin America and the Caribbean in the last 10 years,\u201d said \u00c1lvaro C\u00e1rdenas, regional president of Diageo.<\/p>\n\n\n\n<p>The company said that since its acquisition of Don Julio Tequila in 2015, it has continued to invest in Jalisco, creating jobs and starting a program for female entrepreneurs. In 2019, it completed another tequila facility at &nbsp;\u201cEl Charc\u00f3n\u201d in Atotonilco El Alto. The company is also the owner of Tequila Casamigos, a brand created by actor George Clooney and other partners.<\/p>\n\n\n\n<p>Tequila is differentiated from other agave-based liquors by the fact that it is made from blue agave and produced only in a special geographic area that includes Jalisco and parts of other states.<\/p>\n\n\n\n<p><strong>Mexico News Daily Staff. (2021). Spirits company Diageo to invest US $500 million in new tequila plant. M\u00e9xico.&nbsp;<em>Mexico News Daily<\/em>. Recuperado de&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/mexiconewsdaily.com\/news\/spirits-company-diageo-to-invest-us-500-million-in-new-tequila-plant\/\">https:\/\/mexiconewsdaily.com\/news\/spirits-company-diageo-to-invest-us-500-million-in-new-tequila-plant\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MEXICO NEWS DAILY The British beverage firm and tequila producer Diageo has announced a US $500-million investment in a new tequila plant in Jalisco. Construction of the facility, Diageo\u2019s third in the state, will begin this year in La Barca, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4559","post","type-post","status-publish","format-standard","hentry","category-uncategorized","clearfix"],"_links":{"self":[{"href":"https:\/\/accesstomexico.mx\/blog\/wp-json\/wp\/v2\/posts\/4559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accesstomexico.mx\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accesstomexico.mx\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accesstomexico.mx\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/accesstomexico.mx\/blog\/wp-json\/wp\/v2\/comments?post=4559"}],"version-history":[{"count":1,"href":"https:\/\/accesstomexico.mx\/blog\/wp-json\/wp\/v2\/posts\/4559\/revisions"}],"predecessor-version":[{"id":4561,"href":"https:\/\/accesstomexico.mx\/blog\/wp-json\/wp\/v2\/posts\/4559\/revisions\/4561"}],"wp:attachment":[{"href":"https:\/\/accesstomexico.mx\/blog\/wp-json\/wp\/v2\/media?parent=4559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accesstomexico.mx\/blog\/wp-json\/wp\/v2\/categories?post=4559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accesstomexico.mx\/blog\/wp-json\/wp\/v2\/tags?post=4559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}